In general, Search Engine Optimization, also termed as SEO, is optimizing the website so that it can rank on a search engine according to the keywords of that particular website. Mathematically, SEO is an equation about which you need to ensure about your website that it contains the right information to improve the final search results. Basically, updating and changing the content of your website have become an important task for a content writer. Moreover, using good and meaningful keywords within your site's content, especially on the homepage, has become another important task. To create a sitemap of your site makes the things easier and simple. So, all of these factors are important to concentrate if you want to improve your SEO.

White Hat and Black Hat Techniques

SEO can be classified into two broad categories: White Hat and Black Hat techniques. Black Hat search engine optimisation refers to the techniques that are used to get higher search rankings in an unethical manner, which include breaks search engine rules and regulations. Unlike Black Hat SEO, White Hat SEO refers to the use of SEO techniques in order to get higher search rankings.